2022 SAGO: CRTV Holds Talks with Public Administrations
The Cameroon Radio Television, CRTV has presented its services to public administrations including its mechanisms to fight fake news.
This was at the first edition of CRTV’s Exchange Forum with Public Administrations dubbed FECAP holding during this 11th edition of the Government Action Fair, SAGO.
CRTV’s Board Chair and Minister of Communication, Rene Emmanuel Sadi chaired the session.
CRTV, at the Service of Public Administrations
The CRTV Director General, Charles Ndongo took the rostrum and emphasised that it is his corporation’s responsibility to accompany public administrations.
He also pointed to CRTV’s leadership position of about 7 million viewers and 8.5 million listeners nationwide.
Mr Charles Ndongo also used the forum to hail his personnel, insisting that they are very professional and responsible. These, he added, account for the good work thus far.
CRTV Says NO to Fake News and Hate Speech
The Director of the Department for New Media, Elvis Mbimba in his exposé, outlined CRTV’s strides in fighting hate speech and fake news.
He explained that CRTV is constantly checking social media to stop the propagation of any information which may taint Government’s image.
He added that there is a team on hand to fact-check information and warned on the dangers of fake news.
A major stride Elvis Mbimba mentioned is the fact that CRTV’s Twitter account has the highest number of followers in the Central African media landscape.
CMCA, Numerous Advertising Offers
The Cameroon Radio Television’s Marketing and Communication Agency, CMCA was present with its offers through its Director, Martial Ongono.
Martial Ongono explained that the CMCA has 29 platforms across the country on which advertisers could put their messages.
He then went on to outline what CMCA has to offer advertisers. This includes TV and radio spots, advertorials, buying of airspace, newsbar messages, announcements, participation in programmes and documentaries, amongst others.
The CMCA boss also emphasised on CRTV’s digital platforms being fertile ground for adverts which tend to have more visibility.
The forum ended with a question and answer session as invitees took turns to better understand CRTV’s offers
Eleanor Ayuketah Ngochi
CRTV : Staff Congratulated for Successful AFCON Coverage
The 53rd extraordinary session of the Board of Directors of the Cameroon Radio Television (CRTV) has rounded up this July 1, 2022 in Yaoundé.
Cameroon’s Minister of Communication and CRTV Board Chair, Rene Emmanuel Sadi chaired the session .
Among the board members was a representative from the Presidency, George Ewane, and Okono Ebanga Serge Dimitri, representative from the Prime Minister’s Office.
CRTV’s Board Chair, Rene Emmanuel Sadi once again congratulated staff of the country’s state broadcaster for the successful coverage of the 2021 Africa Cup of Nations hosted in Cameroon in January.
He says CRTV’s excellent AFCON performance has birthed new partnerships. The Cameroon Radio Television recently signed a partnership with the State Broadcaster of Cote I’voire, host of the 2023 Africa Cup of Nations.
According to the agreement, Crtv will bring in its proven expertise in order to facilitate coverage of the sports tournament for Radio Television Ivoirienne (RTI).
Ahead of the event, Minister Rene Emmanuel Sadi has told CRTV management to jealousy preserve all equipments acquired by the state for coverage of AFCON 2021.
Other issues examined during the 53rd extraordinary board meeting include ;
-production of international TV signals
-the acquisition of signals for international football competitions
-the state of equipments acquired for AFCON 2021
-Examination of financial status of CRTV and CRTV Marketing and Communication Agency (CMCA)
The midterm budgets of the CRTV and the CRTV Marketing and Communication Agency for 2022 financial year were also adopted. CMCA has been challenged to generate funds that can enable the corporation function smoothly even without audio visual taxes .
Kathy Neba Sina
Team Building : Séance de sport de groupe à la CMCA
Ce 4 juin, le staff de l’immeuble siège de la CMCA a gravit le mont febe dans le cadre d’une activité de remise en forme.
Plus d’images sur ce lien
Repas de fin d’année 2021 offert par le DDCMCA
le jeudi 30 Décembre 2021 s’est tenu dans la salle des conférences de la CMCA un repas offert par le DDCMCA.
CRTV: le budget 2022 s’élève à 29 milliards de Fcfa
Cette enveloppe a été adoptée le 29 décembre lors de la 55e session ordinaire du conseil d’administration de l’Office au centre de production à Mballa 2.
Pour l’exercice 2022, la Cameroon Radio Television (CRTV) a revu son budget à la hausse. 29 milliards 700 millions contre 27 milliards de Fcfa en 2021, soit une augmentation de 2 milliards 700 millions de Fcfa. Quant à la CRTV Marketing and Communication Agency (CMCA), la régie publicitaire intégrée de l’Office, elle a été doté d’un budget de 5 milliards de Fcfa. Ces enveloppes devront permettre au média de service public de relever des multiples défis.
Priorités du budget
Dans l’immédiat, la CRTV est appelée à assurer couverture optimale de la CAN Total Énergies Cameroun 2021. En sa qualité de diffuseur hôte de la compétition, l’Office va déployer des équipements de pointe sur les différents sites de l’événement. Il y aura notamment:
– six régies de production TV aux exigences de la CAF;
– 12 stations terriennes;
– six groupes électriques dernière génération;
– un centre de production par stade.
En plus de ces priorités liées à la CAN, ce budget va aussi servir aux programmes de formation interne et de la digitalisation des services de production en cours.
Membres du Conseil d’administration
Résolution de la session extraordinaire
Tenue le 28 décembre, elle aura été riche en échanges au sujet de la couverture sans faille de la 33e édition de la CAN 2021 par la CRTV et surtout l’accord de la mise en place d’un bouquet CRTV par le Conseil d’administration. « S’aura été une décision très importante que nous avons prise. Ce bouquet va beaucoup apporter à la CRTV, au paysage médiatique national à côté d’autres chaînes de télévision concurrentes » a souligné le ministre de la communication et président du conseil d’administration, René Emmanuel Sadi. « Il s’agit pour la CRTV de s’affirmer comme une des chaînes de télévision les plus marquantes » a-t-il ajouté. Pour le Mincom, « cette décision historique » permettra au grand public d’accéder à une diversité de programmes et de contenus.
L’avènement de ce bouquet sera l’occasion pour la CRTV de mieux asseoir sa position de leader de l’audiovisuel sur le plan national et de conquérir de nouveaux horizons.
Au terme des deux Conseils, le ministre de la Communication a félicité le top management et tout le personnel pour le travail abattu au quotidien.
Dieudonné Zra (@zra_dieudonne)
La CMCA s’arrime au Digital
- *La structuration de son approche Marketing Digital*;
- *Le neuromarking et ses techniques*;
- *Les techniques de conception de contenus attrayants et Vendables*;
- *Le Tunel de conversion*;
- *Le plan de conversion*;
- *Des cas pratiques*;
SAGO2021: CRTV at the Heart of Exhibitions
The Cameroon Radio Television has deployed a team at the ongoing Fair on Government Action, SAGO to showcase the cooperation’s activities. The CRTV with two stands is also participating in giving more visibility to government projects through live broadcasts from the fair ground.
The fair that began on July 25, ends on Saturday July 31,2021.
The conspicuous position of the stand makes it easy for visitors entering the fair ground to immediately set their eyes on CRTV’s off at the stand.
Hostesses at the entrance readily welcome and lead visitors through a guided tour.
The ladies from CRTV’S Marketing and Communication Agency (CMCA) which is the cooperation’s commercial department enlighten the public on their services and what it takes to advertise on CRTV.
The Communication and Cooperations division is also present. It serves as a ‘liason” between the public and the CRTV as whole. The department also showcases what they do on a daily basis.
Present among CRTV’s crew is SAGO’s Media partner CRTV News, the channel has come up with a special news cast at 6:45 pm and some programs tailored at promoting activities taking place in SAGO
Do you want more information on the competitive examination launched by CRTV’S Professional School, IFCPA? the head of the professional training department Mathieu NGAH and his crew are present at the fair to help you
Meantime CRTV Web which is charge of the corporation’s online presence is busy subscribing more followers on its platforms that is Facebook, Instagram,YouTube , LinkedIn, the website www.crtv.cm and Tiktok which will be officially launched in August. Visitors at the fair are also sensitised on what CRTV Web is doing on daily basis.
Also the National station of the CRTV broadcasting on 88.8 is having a special slot on the 1pm newscast which is broadcast live at SAGO with host Marie Francoise Ewolo and Manka’a Ambe.
Visit CRTV’S stand at SAGO2021
Natacha LEHMAN
