Prudential Beneficial Insurance Transforms Customer Experience with Prudy, its new virtual assistant

Cameroon, March 22, 2024 – Prudential Beneficial Insurance, renowned for its innovative insurance solutions, proudly announces the launch of Prudy, its virtual assistant designed to transform customer interactions.

At the core of Prudy’s design is the company’s commitment to prioritizing customer experience. Whether providing tailored responses on products and services, aiding in decision- making, troubleshooting, or offering general support, Prudy is available 24/7.

Powered by state-of-the-art technology, Prudy delivers instant responses to frequently asked questions, ensuring information accessibility. Through engaging, interactive conversations, Prudy guides customers towards personalized products and services, enhancing satisfaction, and streamlining interactions.

Mr. Brain Nkwenti, CEO of Prudential Beneficial Insurance, commented on the launch, stating, « Prudy represents our commitment to innovation and customer-centricity. By leveraging evolving communication technologies, we aim to provide customers with the best possible experience without delays. »

Prudy marks just the beginning of Prudential Beneficial Insurance’s broader initiative to enhance services through technological innovation, aimed at creating superior customer experiences. The company remains dedicated to continuing this journey of innovation, ensuring that customers remain at the heart of everything they do.

In addition to providing customer support, Prudy also collects valuable data and feedback used to improve services and products. By analyzing customer interactions, Prudential Beneficial Insurance gains insights into customer preferences and identifies areas for improvement

About Prudential Beneficial Insurance

Prudential Beneficial Insurance is a subsidiary of Prudential Plc.

Prudential plc provides life and health insurance and asset management in 24 markets across Asia and Africa.

Prudential’s mission is to be the most trusted partner and protector for this generation and generations to come, by providing simple and accessible financial and health solutions. The business has dual primary listings on the Stock Exchange of Hong Kong (2378) and the London Stock Exchange (PRU). It also has a secondary listing on the Singapore Stock Exchange (K6S) and a listing on the New York Stock Exchange (PUK) in the form of American Depositary Receipts. It is a constituent of the Hang Seng Composite Index and is also included for trading in the Shenzhen-Hong Kong Stock Connect programme and the Shanghai-Hong Kong Stock Connect programme.

Prudential is not affiliated in any manner with Prudential Financial, Inc. a company whose principal place of business is in the United States of America, nor with The Prudential Assurance Company Limited, a subsidiary of M&G plc, a company incorporated in the United Kingdom.

In Africa, Prudential operates in eight countries namely Cameroon, Côte d’Ivoire, Ghana, Kenya, Nigeria, Togo, Uganda, Zambia and for almost ten years, it has offered affordable insurance and health solutions. Today, it covers over 2.2 million lives through a distribution network of more than 17,000 agents and 1700 bank branches.

For more Information

Fisla Mboli

Brand, Marketing and Communication’s Manager +237 650 10 16 65

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